January 13, 2021 - Sandra Lee Spigner, Senior Marketing Manager
Having worked in both sales and partner management for more than 30 years and managing hundreds of partner relationships, I have seen some interesting trends emerge over the last few years. Partners within healthcare communication are the roots for the manufacturer. Without them, the manufacturer does not have a solid foundation that enables us to maintain a healthy relationship with our end users. Also, maintaining a strong relationship with our partners enables us to have more ‘feet on the street’ selling our product and assisting us in gaining market share.
Almost half of B2B marketing decision makers have identified that improving their partner programs, experience, and communications go hand-in-hand with improved customer satisfaction and retention.
So what are the keys to successfully working with partners? Here is what I have seen.
Are you watching where your partners are focusing, where they find their news, where they learn about your products? Who are the key influencers within your ecosystem? If you spend the time to look at the speakers, board members, contributors, digital creators, consultants, analysts, and media professionals, you can easily set up ways to determine who your key influencers are.
Maybe it is 10 people, maybe it is 100 people. Then the hard, ongoing work starts.
To both our distributors and our direct clients - Ascom want to help you be successful in the ever changing landscape of healthcare. We strive to cultivate true partner relationships based on transparency, mutual respect and a growth mentality that is mutually beneficial to both organizations.
Sandra Lee is an experienced Senior Marketing Manager with a demonstrated history working in the hospital and healthcare industry. She is skilled in account management, strategic planning, business development, leadership, and project management. She earned her Bachelor of Arts with a double major in Psychology and Communication from The University of Winthrop. She has served as President of Forest Glenn, Senior Chapter Advisor for the University of South Carolina Alpha Delta Pi Sorority and President for Crayton School.
Senior Marketing Manager