The Brand Lessons That Are Having An Impact This Year In B2B

How are B2B companies evolving their brands this year? Find out what the three biggest trends are in tying together brand and business success.

June 22, 2022

As we approach the second half of 2022, it’s a good time to pause and reflect on the shifts we’re seeing in how B2B companies are evolving their brands and how brand and business success are increasingly tied together. Read about how ESG, purpose, and a multi-channel approach is changing how healthcare technology goes to market from Ascom America's managing director Kelly Feist in Forbes.

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