How can supermarkets deliver in-store experiences that match online expectations? One way is to mobilize staff and information. An Ascom supermarket solution, for example, helps ensure voice and text messages get through to staff wherever they are. This helps control overheads, while helping to deliver fast turnarounds and smoother shopping experiences.
Ascom ‘click-and-collect’ solutions make it fast and easy for customers to collect their orders at supermarkets. (In fact, one such solution for a major UK supermarket chain has a typical turnaround of only three minutes.) What’s more, these solutions use existing communications infrastructures.
The Ascom click-and-collect solution helps ensure fast order fulfillment. Once on-site to collect their purchases, customers’ data are channeled to pre-defined staff members’ handsets. Message-confirmation and message-escalation help expedite deliveries—while keeping staff mobile and available for other tasks. Staff handsets are of course not limited to Click-and-Collect (also known as Buy Online Purchase at Store—BOPUS), but can also be integrated to other services: personal alarms, telephony, building management systems, man-down alerts, no-movement notifications, product withdrawal requests, etc.
1, 2 International Council of Shopping Centers