Copywriter - based in the UK or Sweden

Objective & Purpose

The Copywriter is responsible for the written communication of our marketing campaigns and brand. You will create innovative and inspiring content for on- and off-line marketing communications, from product launch campaigns through to leadership content. You will champion our brand and tone of voice and support the pitch of creative concepts to internal customers. A member of our Global Content Team, which is part of the Marketing department, comprising of creative, project management and digital. You will also work collaboratively with agencies to deliver high quality content for best outcomes. Your overall purpose: to support our brand positioning by creating creative content for all our audiences worldwide.

Key Tasks & Responsibilities

Create engaging concepts and written content against brief, that are innovative,  compelling and on time

Write content for all channels including corporate literature, thought leadership content, articles, blogs, press releases, website and social media

Ensure content applies to relevant target audience including customers and partners, and key stakeholders within these groups

Provide advice, support and guidance to internal customers

Work with regional marketers, segment marketers, the digital marketing team and your peers in the content team to create innovative campaigns and pitching concepts

Champion our brand values and brand guidelines across Ascom

Ensure that all creative outputs reinforce the Ascom brand and tone of voice

Liaise with customers, staff and industry experts to inform and generate content

Research ideas and provide evidence for thought leadership

Liaise with external agencies and other suppliers and partners for specific projects and campaigns

Support the continuous improvement of the execution of our content plan and suggest new ideas for content creation.

Required Skills

Excellent command of the English language

Good knowledge of any other European language is an advantage

Ability to translate objectives and briefs into innovative, creative content

Ability to foster solid relationships and collaborate with internal stakeholders and external agencies

Results oriented

Excellent organisational and time management skills

Required Experience

Five years’ experience in marketing/communcations field

Minimum five years’ experience in copywriting

Experience in a healthcare, enterprise or tech market is an advantage

Educated to degree level or equivalent in a relevant discipline

Understand the importance of brands and branding

Experience working in/with global B2B organisations preferred.