Regional Marketing Specialist

UK Lichfield · Hybrid

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May 18, 2023

Key Responsibilities:

Execute and distribute marketing strategies and campaigns, delivered by the Global Central Marketing team
Manage and distribute content, including blog posts, social media posts, and email marketing; the majority is created by the Central Marketing team 
Analyse and report on the effectiveness of marketing efforts, and make adjustments as needed
Work with the local sales teams, local solutions team and leadership to align marketing and sales efforts
Collaborate with global departments, such as the Global Content Marketing team, the Global Segment Marketing team, the Global Digital Marketing team to distribute cohesive marketing campaigns
Plan and execute local marketing programs and events, such as exhibitions, seminars, customer stories, local newsletters and all other local communications
Maintain the local websites with support from the Global Digital Marketing team
Develop and maintain relationships with local influencers and partners
Develop and maintain relationships with internal experts to be able to give accurate market information & requirements to the Central Marketing team
Measure & report on the success of local marketing campaigns, using metrics such as website traffic, leads, and conversions
Be the link between the Region and the Global marketing teams to inform, guide & influence, the creation of relevant, high quality deliverables for the regional markets


Qualifications and Work Experience:
Degree in Marketing or other Marketing qualification
A minimum of 5 years experience in an Information & Communication Technology environment, within Healthcare is an advantage
Experience executing marketing plans & customer-facing deliverables
Experience of working within an international company would be preferable
Personal Qualities:
Can-do-attitude and strong drive for execution
Strong customer orientation, open-minded and curious
Quick learner with an affinity towards technical topics, products and offerings while creating value for customers
Structured with an ability to plan, paying attention to detail
Team player with sense of own and shared responsibilities
Experience of working in cross-functional teams

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